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MUADAO White Paper
No one can imagine that in just 13 years, after the Genesis block of Bitcoin known as Block 0, was mined in 2008, human beings would start to create a new world for themselves.
Yes, it can be barely called a world now. When an invention starts to attract more and more capital and influential talent in the world taps into an extraordinary amount of resources, we can assure that it will grow at an incredible speed to bring us into the new world.
With the world's largest companies announcing their entry into Metaverse, 2021 is also known as the Genesis year of the metaverse.
Status Quo of the Metaverse Market
On November 23, 2021, a plot of digital land on Decentraland was sold for $2.43 million and will be developed into digital fashion shows and commercial activities in the digital fashion district.
September 2021, Snoop Dogg, a famous rapper, purchased his own digital plot of land in another virtual reality platform, The Sandbox, where he will host private virtual concerts, parties and other events. Because of his presence, the price of three adjacent plots have also risen, one of which was purchased by a user named P-Aped for a whopping $450,000.
Let's take a look at another example. On November 18, the famous auction house Sotheby's moved its iconic London Gallery into Decentraland and held an NFT auction. On November 15, Barbados, an island country on the Caribbean coast, established a metaverse embassy in Decentraland. In addition, Babaduos is finalizing agreements with Somnium Space, SuperWorld and other metaverse platforms to establish embassies in the multiverse. Pricewaterhousecoopers, one of the top four international accounting firms, also announced on December 24th that it had purchased a land site in The Sandbox virtual world to open its branches in the metaverse.
In a virtual reality platform like Decentraland, you can find traces of traditional urban planning. Along the financial area, you will see the world's major financial exchanges, and through the Las Vegas casino where you can earn dollars, you will enter the entertainment area where you can participate in various carnivals and concerts. Through the university area, you will walk through the campuses of Harvard University and the University of Toronto in Decentraland. And the fashion area is adjacent to the VR shopping mall.
According to a report on the metaverse released by crypto investment giant Grayscale in November, up till now metaverse has about 50,000 regular users and has spent more than $200 million on project sales, such as virtual land, goods and services. In the third quarter of 2021, crypto capital funding totaled $8.2 billion, with $1.8 billion in Web 3.0 and non-functional areas. The "market opportunity" to bring the metaverse into the mainstream could be worth more than $1 trillion.
While the influx of capital and resources drove the land price higher repeatedly, even as high as that of real estate in Manhattan, people attracted by the news often have a feeling of surprise and loss.
"Such a crude and simple scene! Is that the metaverse?"
"How's this different from online games a decade ago?"
This is the huge market growth potential we are facing. In 2022, we are facing a new world that is empty, crazy and severely lacking professional builders.
Looking into the virtual development market in 2022 at least more than 50 metaverse projects will be launched in the first half of 2022. At the same time, a steady stream of traditional commercial projects such as Adidas Originals and GUCCI have announced their entry into the metaverse to create their commercial spaces.
In contrast, there is an extreme shortage of builders in the metaverse. According to the information we have collected, the lowest quotation for building a commercial temporary venue in Decentraland is $20,000. A few studios began to undertake the architectural design work of the metaverse.
For the design of a basic metaverse house, the service fee for house plan drawing is generally $600, and $1100 for rendering. The construction fee is calculated with the consideration of man-hours, which is $60 per hour with interactive effects, and a slightly lower price with non-interactive effects.
Most of the members of these studios are architects with a professional architectural design background, and because they receive too many tasks, they will also look for traditional architects to join as part-time workers.
Among the top ten professions needed in the future of the metaverse reviewed by the media is the metaverse architect.
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Status Quo of Architects in Traditional Industry

The work of many traditional architects has been impacted by the pandemic, which is part of the reason why they want to understand the metaverse and join the construction projects so that they can quickly find a way to earn money part-time. For more architects, they are constrained by the architectural style of the firm or the building codes in their regular job, and there is not enough opportunity to develop their own style. In the metaverse, there is a broader and freer space to unleash their potential.
Compared with traditional drawings, metaverse design is simpler. Although architectural design does not need to consider practical problems such as material mechanics, it poses a challenge of creativity in terms of design style. Imagine a new world with lots of needs, that abandons all kinds of norms in real life, and that needs everything to be built. How suitable it is to invite builders who have been professionally trained to participate in it.
What hinders both of them is the naturally high threshold of the crypto world. It is conceivable that a person who knows nothing about the crypto world wants to learn quickly from 0 to understand the general knowledge of blockchain, how to set up wallets, the exchange of fiat to crypto, centralized exchanges, decentralized exchanges, DEFI, GAMEFI, NFT, DAO and the relationship between different public chains, the ecology derived from public chains, the requirements of builder in different metaverse platforms, and rules of software usage and so on. Even if the whole process goes smoothly, it will take at least one or two months, not to mention the time to find the commercial parties who has needs.
At this time, if there is an organization that provides builders who want to enter the meta-universe with a quick and easy introductory course to the crypto world, sets up workshops for the construction of various metaverse platforms, helps trained builders to finish their first works in the metaverse, establishes influential guilds by gathering communities, and provides a large number of excellent builders for the metaverse, then it is safe to say that there is no better time than now. This is us, MUA DAO.
The value of MUA DAO lies in breaking the shackles of the high threshold of the crypto world and providing a large number of high-quality builders for the metaverse.

ABOUT MUA DAO

Metaverse Union of Architects (MUA) is a term derived from the International Union of Architects (IUA).
In addition to paying tribute to the outstanding contribution made by this organization to the construction of human civilization, we also want to express a serious attitude: unlike the various nebulous DAOs of today, as the real builders of the metaverse, we are committed to making valuable and concrete contributions.
Architect is involved in a wide range of projects. For example, in the reconstruction project of the Louvre Museum, in which I. M. Pei participated, every piece of furniture in the building, as small as the cups in the cafe, was designed by his firm.
Architect is the word closest to the Creator in the semantics of most professional nouns in the world.
We believe that the construction of the metaverse, in addition to the scene construction itself, will also include all aspects of aesthetic design, requiring architects to give full play to their professional creative skills.
MUA DAO acts like a guild in the digital world, drawing a rough picture of what the future of human work. Similar to MUA DAO, there is Yield Guild Games Dao, the most famous decentralized gaming guild.
Fortunately, there are already several examples of well-functioning DAOs, and we can use the existing DAO management tools to efficiently and fairly build and manage a large community in a short time at the early stage.
What exactly is MUA DAO?
Mission:
Metaverse eUnion of Architcts (MUA) is a decentralized autonomous organization (DAO) whose mission is to help millions of professionals around the world break the shackles to overcome the high threshold of the crypto world and create the largest virtual reality guild of architects, providing a large number of excellent builders for the metaverse.
We will collaborate with more commercial entities with demands, optimize community-owned assets for maximum utility, and share profits with token holders.
Community:
  1. 1.
    Architects who have received professional training and are engaged in corresponding work and have construction experience
  2. 2.
    Students majoring in architectural design who are receiving professional training and are in a period of rapid learning
  3. 3.
    Design industry practitioners with professional training and design experience (painting/animation/special effects, etc.)
  4. 4.
    Students majoring in Design who are receiving professional training and are in a period of rapid learning
  5. 5.
    People who have not received training but are interested in the construction and design of the metaverse
6. People who own virtual land.
7. Merchants looking for land and design suppliers in the metaverse.
Tools:
Community operations using communication tools and information sources Discord (communication tool) + Collab Land (access controlled by tokens) Website: MUADAO. Build (information display and trading platform)
Community Treasury:
Management of member access rights is achieved by the issuance of Badge NFT. Given that most of the MUA DAO community members are in the early stages of understanding the crypto world, we will try to keep the price of minting initial Badge as low as possible.
By ceding a portion of the ownership of DAO, the initial community operation funds mainly come from investment institutions, and the decision to increase Badge fees will be made later through a community proposal vote.
Another source is the profit dividend of DAO trading platform. In addition, we will set aside a portion of our future coins as a community treasury to establish the MUA DAO Foundation.
Governance:
Like most DAOs today, MUA DAOs use a combination of on-chain and off-chain approaches.
On-chain governance mainly revolves around token voting, while off-chain governance is a combination of discussions and forum posts, which eventually forms a formal on-chain governance vote.
The governance process is:
  1. 1.
    High-level community discussions using chat and calls
  2. 2.
    Forum proposals with soft consensus
  3. 3.
    Token voting to achieve hard consensus
  4. 4.
    If passed while reaching a quorum, the proposal is implemented
Consider the extent to which the DAO can develop quickly and smoothly while maintaining the community's voice, the early community will give specific rights to a group of individuals/community representatives.
Members of the treasury committee, for example, can draw on input from the wider community, and are ultimately entitled to make management decisions on how to allocate grants.
Whether a specific working group is still needed at a later stage will be decided by a community vote depending on the stage of development.

Ownership:

Only Badge NFT will be issued in the early development stage of the community. MUA Badge NFT's native token, will be the network of owners and managers of the entire MUA ecosystem.
The MUA Badge NFT will represent voting rights in the DAO, assuming the function of community member to access and vote on governance decisions.
After the trading platform is launched, the token $MUA will be issued, and $MUA will be airdropped to community users according to the proportion of their community contribution, and the holders can get the corresponding proportion of the DAO dividends.
$MUA is the native functional currency of the MUA DAO real estate trading platform, which can be used for revenue mining, staking to access exclusive content, and paying for network services.
A total of 1,000,000,000 MUA tokens will be minted. Supply and allocation will occur in multiple stages scheduled on different dates and for different purposes.
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Roadmap:

In Q1 2022, the number of community members will reach 1000 +. We will provide guidelines and tools to entering the metaverse, and create and polish mature products that enable community users to develop in various aspects, from entry to independent selection of various metaverse projects for construction.
We will purchase community assets in Decentraland, The Sandbox and other top metaverse projects, and build MUA metaverse campus for practical teaching operations as well as promotion and display of excellent works.
In Q2 of 2022, a community fund will be set up to organize a competition on the theme of metaverse architectural design on well-known architectural design websites and architecture and design institutes around the world.
Through multiple rounds of competition, we will achieve the purpose of concept education and membership recruitment.
At the same time, we try to cooperate with commercial parties and invite well-known companies to create their metaverse space with proposed themes.
In Q3 of 2022, a multi-party service platform for asset appreciation of metaverse real estate will be established, and the platform trading token $MUA will be issued.
Customers who want to rent real estate for a short period of time, customers who want to lend their own real estate for a short period of time, and architect of the metaverse who want to find the of customers, can solve the problem of trust endorsement involved in traditional business with the technical advantages of smart contracts, achieving open and transparent credible transactions from real asset lending to deposit delivery, final payment delivery and the return of real assets. When the project node is verified, the contract automatically pays the payment.
MUA DAO takes a service fee of 5% of the transaction amount from each transaction, and the $MUA recovered from the service fee will go back to the MUA DAO treasury and be voted on for destruction.
The specific process is as follows: the customer selects a suitable plot from OWNER, which can provide short-term rental services, and then selects a suitable virtual architect of the metaverse (members holding MUA DAO Badge NFT will be recommended first) to complete a successful commercial flash promotion in the metaverse.
It will be a multi-party service platform for real estate asset appreciation in the metaverse, providing subsequent real estate value-added services for people with assets and plots, job opportunities for professionally trained metaverse architects, and safe and secure trading and information services for businessmen looking for short-term leasing and commercial activities in the metaverse.
In Q4 of 2022, we will establish a community foundation with professional asset management capabilities.
With the talent, experience and capital accumulated in Q3's asset appreciation services, the foundation will purchase high-quality assets in every metaverse real estate project worthy of investment in the early stage, just like acquiring a New York Times Square on every planet.
And then it will achieve better coordination of the industrial chain of metaverse commercial assets, both upstream and downstream, so as to further upgrade the business model of the guild.
The appreciation of these assets will be partly distributed to the community treasury.
Vision and Outlook
MUA DAO hopes to help builders with professional training and design experience in the real world to give play to their advantages in the metaverse.
It will then gradually develop into an influential guild that can influence the construction of the metaverse, and enable professionals to reap the benefits of their creativity in the metaverse.
Just like every human conquest of the unknown, the community members of MUA DAO, with the original intention and pioneering spirit of the builders, will build a new world of more freedom, fairness and efficiency.
Created, Curated, and Owned by the People in MUA DAO .
Union Treasury
The role of the MUA treasury is to oversee the management of MUA assets to maximize the value returned to the MUA DAO over time.
Economic Activities
โ— Developing metaverse real estate and other related NFT assets in the form of cryptocurrency, virtual reality assets in the metaverse, SAFT, etc., in order to promote the development of the economy of the metaverse;
โ— Managing all parties' locked, unvested, and unallocated tokens;
โ— Providing guidance on events involving debt and interest payments, asset acquisitions (including any repurchases and future financing rounds);
โ— Perform financial operations such as accounting, auditing, reporting, and taxation. Treasury assets are managed by the three co-founders through a multi-signature Gnosis wallet.
Allocation of Funds
Ultimately, the DAO will be responsible for making decisions regarding the allocation of treasury funds on an ongoing basis.
Before the DAO is in place and fully decentralized, the founding team will have come up with a fund allocation proposal based on the amount raised, including the projected funding for token generation campaign.
Portfolio Report
We will add a portfolio tracking function to the website that will allow guild members to view MUA's finance and performance data in real time.

Value Proposition:

MUA Token Value
The value of $MUA comes from the following:
MUA Token =( A + B + C + D + E + F + โ€ฆ + Z ) / (total MUA token issued - MUA burned)
A represents the service fee received from the brand owners for land rentals, merchandise, showroom/building design and creation, NFT creation and other services, and service fee received from other emerging metaverse platforms for property design and creation.
B represents the initial mint revenue sharing from all NFTs assets created for brand owners (property, character, merchandise, etc.)
C represents the investment income acquired and locked in MUA treasury by acquiring the land in various metaverse platforms, such as Decentraland, Sandbox, CryptoVoxel, etc.
D represents all transaction fee received within the platform, such as the commission fee paid by the various metaverses for launch pad, entrance ticket from users for attracting activities.
E represents the campaign revenue generated related to metaverse real estate
F represent subscription fee received from architects for advanced tutorial and exhibition pages
Z represent other revenue generated and captured by other SubDao
As the metaverse economy grows, attracting more brand owners to create their own showroom/ virtual property, it will have multiplier effect on the value of MUA.
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MUA token has the burning mechanism to create deflationary process through three different mechanism.
  1. 1.
    Early take out the MUA token staking will automatically burn the reward token for the MUA staking
  2. 2.
    For different NFT series for different brand owners / campaigns, users holding NFTs in the same series can merge NFTs to create limited edition NFTs by burning MUA token as the NFT creation fee. Those limited edition NFTs have limited numbers and pre-designed by the team.
  3. 3.
    Automatic burning machoism based on the population in MUA Dao
Use Cases of the Token
$MUA can be used for the following purposes:
Use the MUA token to pay the transaction fees of the MUA trading platform;
Use MUA tokens to pay for services in its network;
Stake MUA to obtain discounts on service fees for trading platform;
Stake MUA for token rewards associated with all activities;
Stake MUA for token award associated with special events;
Stake MUA to order exclusive merchandise.
Economic Model:
$MUA is the native functional currency of the MUA DAO real estate trading platform, which can be used for revenue mining, staking to access exclusive content, and paying for network services.
A total of 1,000,000,000 MUA tokens will be minted. Supply and allocation will occur in multiple stages scheduled on different dates and for different purposes.
Community: 45% Community treasury: 13.3% Advisor:1.85% Investors:24.9% Team:15%
Token Distribution Details:
Community Treasury: 133,333,334 (13.3% of total allocation) The MUA treasury will hold 13.3% of the total tokens, with no lock-up period and no vesting conditions.
Team 150,000,000 (15% of total allocation) Members of the founding team will have 10% of their allocation released at the network launch. 90% of their token allocation will have a 1 year lock up period . After which, tokens vest linearly for a further 2 years.
Advisors 18,500,000 (1.85% of total allocation) Advisors will have a 1 year lock up period. During the 2nd year, advisory tokens vest linearly for 12 months.
Investors 249,166,666 (24.9% of total allocation) Seed Investors will have 20% of their allocation released at the network launch. 80% of their token allocation will have a 1 year lock up period and then their tokens will vest linearly for 1 year after the lock up period. Series A Tranche A investors will have a 2 year lock up. After this period, a 3 year vesting schedule. Series A Tranche B investors will have a 1 year lock up. After this period, a 2 year linear vesting schedule. Excess tokens, an amount to be determined, will be released during the token generation event.
Community Allocation 450,000,000 (45% of total allocation) Distributed to the DAO community members through its various community programs to be launched in later dates.
Network Token Rewards
The community will vote to switch on the feature of distributing token rewards to token holders. This is where we will introduce โ€œstaking vaultsโ€ to receive the rewards directly through smart contracts into their accounts.
Mechanics of the distribution will be subject to proposal submission. The intention is to create staking vaults to earn rewards from the network as an APY.
MUA will eventually release various staking vaults allowing token stakes to earn rewards ranging from MUAโ€™s overall activities to a specific activity.
A vault may also be designed to have a combination of token rewards from activities of the network and extra membership privileges such as discounts on the trading service charges.

Team:

Michellehan42.eth: She graduated from the top three hotel management programs in North America with a focus on human resource management. She has lived in the United States and Germany for many years and has a global mindset. She has successful entrepreneurial experience. In 2016, she co-founded the most brilliant real estate management team during the rapid development of mobile Internet in China. Her clients are fast-growing unicorns, including Bytedance and Alibaba. After entering the crypto world, as CMO of MVB project, she is familiar with the marketing strategy of crypto market, and has established and maintained a global omni-channel KOL and media promotion network.
Shirocider.eth โ€‹โ€‹:Currently she is working on crypto investments. She used to work for Blackrock, one of the world's top real estate funds, and a member of ULI, the world's largest association of real estate and land use experts. Therefore she have a wealth of resources for architects.
Chang.eth: Change studied at one of the top design schools in the world. He came to crypto early and worked on a number of stellar projects as a design-oriented product manager.
MarcA.eth: Marc Abholzer received his postgraduate degree in ใ€ŒDiplom-Ingenieurใ€ from the Technical University of Munich. He has been working as an architect in the healthcare sector and public construction projects for eight years. His team is skilled in digital design and modeling for various platforms and has hands-on experience in projects through parametric design, which can be seamlessly integrated into the design of digital buildings.

Advisor

Dr.LIN : Dr. Huang Lin currently serves as the CTO of Suterusu project. He is an applied cryptographer by training. He holds Ph.D. degrees in Applied cryptography and privacy-preserving distributed systems from Shanghai Jiao Tong University and the University of Florida, respectively. He worked as a postdoctoral researcher in Swiss Federal Institute of Technology (EPFL), during which he published his first paper related to blockchain and cryptocurrency with colleagues from EPFL and Cornell IC3. He then served as an associate principal engineer in ASTRI, HongKong, where he was the PI of several multi-million HKD blockchain projects. He has published over 20 papers with over 1438 citations on applied cryptography and information security.
Brian Mei: He is an expert in Computer graphics (CG) and former co-founder of Zyytek. He has developed a virtual studio system using real-time rendering game engine and related technologies, breaking the monopoly of Israeli and Norwegian companies in the Chinese market. He later founded Virtueal, which provides total solutions for 3D digital asset generation and is the largest third-party service provider in Asia in the field of film and games. At the same time, he develops the next-generation real-time rendering general-purpose game engines and related software tools for CG content production. He has accumulated a lot of experience in 3D, digital content, game engine development and application, and led the team to innovate and change the traditional CG content production process.
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